Monthly Archives: January 2016

5 Internet Marketing Tips Small Business Owners Need to Know

Online corporate giants almost always intimidate small business owners who are starting a business online. After all, these corporate giants have the money, time, and professionals in order to make their website businesses profitable. Online marketing for business may cost thousands of dollars, and because of this discourages some small business owners to not follow through with the e-business strategies they have in mind.

However, most people don’t know that business internet marketing is not always costly- it just always has to be effective. For small business owners who want to figure out business marketing online by themselves, here are five internet marketing tips that can help you work on internet business marketing effectively and for FREE:

Why Spend When There are FREE Tools?
Inexperienced small business owners can easily be persuaded to purchase expensive internet marketing tools because of advertisements with “flowery” and promising words. Our advice to SMO’s is this: use Free Internet Marketing Tools to market your site, generate traffic, and learn the Internet Marketing process through experience. You may purchase professional Internet Marketing software only when you understand how it works, lest you want to waste money on a product whose potential you cannot maximize.

Work on Your Email Campaign
The email campaign is the most intimate and effective approach for internet marketing for business. Connect with people who are already interested in your products or services. In this way, your marketing efforts will pay off through direct sales that are most likely made from customers who have subscribed to updates from you (which means that they want your products and services).

Embrace Social Media Marketing
Connect with as many people as you can for FREE by using Facebook, Twitter, and any other social networking site. Signing up is free and it’s easy to find contacts (and prospective clients) by simply adding friends and regularly posting updates. The beauty of social media marketing is this: the network of contacts is virtually endless and it’s up to you to make your own network grow.

“Give in order to receive”
A clean method of internet marketing for small business is offering free eBooks and software downloads that can lure interested site visitors. Join forums and share your knowledge and expertise. Prove that you are a company with a genuine interest in your clients rather than merely being a money-making effort by a work-at-home individual.

Let YouTube Help Your Business
People have the tendency to watch videos over reading boring text, so make it a point to be active in YouTube and post related videos. This approach for internet marketing for local business is especially effective in reaching out to young audiences.

Web Hosting And Domain Naming Tips

Most web hosting companies provide either free or inexpensive domain registration, or the ability to transfer a domain that you currently have to their site. Domain selection is one of the most important points when setting up a website. It has the power to make or break your online presence. There are some tips to follow in order to make the best choice.

Selecting a domain name is vitally important. It is how people will identify you. It is as important as a store name for a brick and mortar store. These tips will help you when selecting a domain.

Tip 1- The name you choose should relate to what you are about in some way. If you sell dog training supplies, use a name that suggests that. It could be something like premiumdogtrainingsupplies. You may have to search through several before you get one that is available. Brainstorm a list of possibilities and search for availability until you get one that works.

Tip 2- The name should include your keyword or phrase, preferably at the very beginning. Avoid using hyphens or other punctuation if possible. You can add a word at the end if your keyword is taken. For example, using the example above, you might try premiumdogtrainingsuppliesandtips. If you must add something before the keyword, make it short and just one word, or at the most, two words. For example, bestpremiumdogtrainingsupplies might work.

Tip 3- Try to get the dot com extension if at all possible. This is extremely difficult, as most common terms have already been taken. It might amaze you when you search for availability. Many terms you think are unique are not – they are already taken. If you can’t get dot com, go for dot net or dot org. They are second best.

Tip 4- Use unusual techniques to find a term. For example, use the key phrase plus another word. If you are using the keyword mortgage lending and it is taken, try mortgagelendingcity, or mortgagelendingbook. That is how some well-known sites came up with their name.

Naming a domain to use with your web hosting account is not easy, but important. You don’t want to do it incorrectly, use it a while, then decide you want to change. Your branding efforts will be lost when you decide to change. Sometimes businesses do change their domain names, but usually with careful consideration. Be extra careful in the beginning and you won’t have to make changes.

Back To School Internet Safety Tips For Parents

Now that children will be back to class and have schoolwork, their time spent online significantly increases along with patterned and predictable times they access the Internet. Online predators, cyberbullies and cyberstalkers prepare themselves for what they hope will be another year of unsuspecting groups of vulnerable, discouraged and high risk taking children. In addition to online adult predators, children and teens who are cyberbullies and cyberstalkers will fill cyberspace looking to taunt and harass their peers.

For proactive parents who plan to practice & institute Internet safety, I’ve compiled a checklist & tips to help ensure all your bases are covered. The list provided is a quick injection of internet safety awareness. I hope my checklist helps insulate your child from abuse and leads to a safe and enjoyable school year.

iPredator: A child or adult who engages in psychological and/or physical victimization of others motivated by; peer acceptance, malice, spite and criminal or deviant drives using digital communications technology, telecommunications or mobile devices.

  1. FBI’s Parents Internet Safety Guide: Visit the FBI’s website and thoroughly read their excellent overview called “A Parent’s Guide to Internet Safety.” Before moving on to step two, make sure you’ve written down and have easy access to your local police department’s phone numbers.
  2. Become Cyber Stealth Savvy: Cyber Stealth is a term used to define how online users engaged in nefarious activities use the anonymity information and communications technology offers everyone online to their advantage as they plan their next cyber attack. Encourage your children to always be cautious of others they meet online and educate them on the tactics of cyber stealth.
  3. Offline Distress Dictates Online Response (ODDOR): If you’ve already read my article, you’ll immediately recognize this concept. A child is particularly prone to engage in high-risk behaviors online if he/she is feeling discouraged, angry or distressed. Do not move on to the next step until you’re confident your child is feeling encouraged, stable or being monitored by a professional or trusted loved one. Of the hundreds of articles and studies I’ve researched, a child’s psychological status highly correlates with their online behaviors. If there are ongoing conflicts at home, recent traumatic events or any other anxiety and/or distressing events in the home, it’s very important to monitor your child’s online usage.

Just as important as your child’s home environment is your child’s school environment.

Given you can’t be with your child when they are at school, it’s important to maintain regular contacts with school officials regarding your child’s attitudes and behaviors on school grounds. Although academics in school are a priority, your child’s demeanor with teachers and fellow students speaks to their psychological and emotional welfare. Research has directly linked a child’s school and home environments to their online activities.

  1. Personal Information Prevention Planning: The number one and most important issue to address with your child is the amount of personal information they share online. Getting your child to practice minimal release of their name, contact information, photographs and passwords to their social sites is highly desirable. If I were to make an approximation of the several hundred articles I’ve read on internet safety and cyber security, 99% percent of them list restriction of sharing personal information online being vital to internet safety.

It can’t be emphasized enough, but children who disclose their contact information, personal information and images freely are at a much higher risk of being targeted by an iPredator. The goal as an Internet safety proactive parent is not to totally restrict or forbade your child from sharing personal information, but to educate them on being highly cautious and consistently aware when, why and what they disclose to others.

Research has proven that the vast majority of taunting, abuse, cybercrime and sexual assault that children endure is most likely coming from their peers and/or known adults rather than unknown adult online sexual predators.

  1. Peers, Parents & the PTA: Given you can’t monitor your child’s online activities when they’re not in your presence, its paramount to access those people who will be. Your child’s friends, their friend’s parents and their school are the three prime social targets you should be in regular contact with. The goal is to initiate and sustain open communication with your child’s friends and their parents regarding internet safety expectations. Just because you have restricted your child from certain online activities doesn’t mean your child’s friends are restricted or their parents have online house rules.

Using your capacity to be cordial and polite, maintain a consistent open dialogue with your child’s social circles. Regarding your child’s school environment, it’s important to have an open dialogue with school officials and/or the PTA to ensure internet safety and cyber security mechanisms are in place. Before the school year begins, contact school officials and investigate their internet safety measures, educational emphasis on Internet security and procedures for cyberbullying, cyberstalking, sexting, mobile device usage during school hours and cybercrime related to adolescent life.

  1. Know Your Child’s Social Networking Sites: As of 2011, Facebook, Twitter, MySpace, Tagged and MyYearbook are among the most popular social networking sites children and teens look to for their cyber identity, digital reputation and online social relationships. Thanks to the Internet and digital technology, many children and teens look to the digital universe for their developmental milestones and self-esteem.

Unfortunately, iPredators also choose these sites as their most favored websites spending most of their free time trolling for unsuspecting, nave, discouraged or high-risk children. Given the 400-500 popular global social sites and growing, it’s of the utmost importance to spend time with your child discussing digital citizenship and cautious online communications.

  1. Smartphones & Cellphones Need More Smarts: A smartphone is a wireless phone with voice, messaging, scheduling, e-mail and Internet capabilities. Research and marketing trend experts’ project sales of smartphones will exceed personal computers by the end of 2012. In 2012, 500 million smartphones are projected to be sold. Despite the benefits of mobile digital technology, children and teens are becoming more dependent on their mobile phones more than ever before.

Recent studies have suggested children who are depressed, anxious and/or discouraged spend more time interacting with their mobile devices and less time being typical children. It’s vital that as a parent you monitor the amount of time your child spends on their mobile phone and contact your phone carrier about additional security features that they may offer. If a cellphone or smartphone is in your child’s future, be sure to have the store you purchase the phone from install or set up all the necessary safety and filtering devices and software.

  1. Weekly Digital Dinner: The term may sound absurd, but making it a habit to discuss the family’s digital habits at least once weekly during dinner is both proactive and helpful. In today’s dual economy and single parent households, dinnertime is one of the few weekly events that are consistent, predictable and social. As just mentioned, it’s the family’s digital habits and interactions discussed and not the child’s weekly interrogation. By all family members discussing their internet activities, children will feel more comfortable to disclose information relevant to internet safety and their online activities.

During these weekly discussions, always make sure to discuss the importance of being highly cautious of sharing personal information online. It’s also highly recommended to discuss positive, beneficial aspects and stories about online usage to make the weekly discussions fair and balanced. Prior to every weekly digital dinner discussion, its highly recommended to announce to all involved that any information shared regarding online activities will not cause punishment, retribution or embarrassment. This weekly announcement may be redundant, but it reaffirms to your children that they won’t be punished for their mistakes or irresponsible behaviors.

  1. House Rules Include Online Rules: Just as children have curfews, responsibilities and chores, they also should have online rules & regulations. Based on my conclusory findings, there are no universal online rules that can be applied to children of all ages. The three that I feel are relevant to children of all ages and at all times are; cautious disclosure of sharing personal information online, never meeting someone they’ve met online without supervision and never sharing their passwords to anyone other than their parents.

Other than this triad, parents should establish house online rules based on their child’s age, developmental maturity, knowledge and persistence of internet safety. In addition to the trifecta of obvious rules I mention, research has led me to conclude that nighttime online usage and time patterns should be considered when negotiating or designing online rules. Research on iPredators have concluded that they prefer to troll for their victims during evening hours and at time intervals when the child or children they’re targeting typically log on to the internet. The iPredator learns online log on habits and sets their online schedule to match the child they’re targeting.

  1. Emphasize the Child’s Developmental Achilles Heel: Part of being an effective parent is being a creative parent. All children, starting anywhere from 7-10 years of age, develop what’s commonly called self-awareness. Once self-awareness begins, the child begins to worry how their peers perceive them. As they continue physical & psychological maturation, this fixation on self-image, popularity and peer acceptance becomes their primary driving forces until they’ve finished college.

Knowing your child will be experiencing these highly dramatic & emotionally charged events, you can use them to your advantage regarding their online activities. Instead of telling your child “NO,” educate them on how images and information we share online can last for years. Just as rumors of friends spread, online rumors and embarrassing images can go “viral.” Directly connecting your child’s developmental fears to their online behaviors of disclosing information is an effective and natural internet safety technique. When done in a kind, respectful way, this method for teaching your child to be cautious of sharing personal information can be highly effective.

  1. Complete Parental Control? No Such Thing: With the trends of today’s online community and technological advancements, insulating your child from iPredators and keeping them safe online has ever been more challenging. Ranging from home computers to mobile digital technology, children have access and exposed to multiple forms of online activities and devices. Even if you use content blockers, filters, trackers or parental control software, children have ways to get around these if their heart and minds are set on engaging in high-risk online activities. If, like me, you’re not a digital technology expert, it’s best to rely on the professionals.

Prior to purchasing security software or hardware, contact a trusted source. In every community, someone either your friends or a colleague knows is a digital technology expert. Given the market is flooded with hundreds of products, services and methods, contact your local expert source and rely on their recommendations. Secondly, contact your phone and internet service provider for what they recommend to protect your child.

I’ve provided you with a short, but thorough and effective internet safety tips checklist to help reduce the chances your child becomes a target of online predators, cyberbullies and/or cyberstalkers. The Internet, digital technology and mobile devices will continue to influence all children as their peers, advertising and cultural trends place pressure upon them to have the latest smartphones and access to the most popular social networking sites.

If it hasn’t happened already, I guarantee your child will approach you on numerous occasions pleading for the newest digital technology and/or wanting to join the growing number of social sites that will be in fashion in the future. The key to being a proactive parent is making the effort to learn about iPredators and Internet safety. The most important internet safety advice to protect your child can be summed up in one statement as follows:


Essential Internet Safety Tips

Internet safety tips are very important, since seldom a day goes by that a person does not use their computer. Many people and businesses will find themselves as victims of a crime online. Whether it be identity theft, false credit card charges, or other situations, it is vital to learn how to keep safe when dealing with the internet.

  1. Secure The Computer

The best way to protect the computer from outside threats is to install antivirus software. This will guard against things that can harm the computer. Make sure that all email accounts contain a spam filter as well. It is also important to update the computer when ever possible. Many criminals enter through loopholes in the system. Updates fix any weaknesses that exist. When a person must choose a password to enter a network, use a strong word. If using a wireless network, make sure that there is encryption protection so that no one can oversee what is being done or take advantage of free service.

  1. Securely Living Life Online

In today’s world, most people use social networking as their major avenue of communication. Twitter, YouTube, and Facebook are the most popular sites. It is vital to be diligent with the privacy settings on these websites to control who has access to information. Here are a few things to do to be safe at home when going online.

  • Make sure that the computer has a password when turned on.
  • Make sure that the browser has a privacy setting which prevents pop up ads or notifies when a site is not secure.
  • Never keep personal information in any documents saved onto the computer. Never keep passwords near the computer either.
  • Do not place birthday or phone numbers on networking websites.
  • Always back up important data on a USB drive.
  • Keep track of who uses the computer.
  • Teach other people the proper ways to stay safe while using the computer.

Make sure to monitor the sites that children view online

Explain to them that they are not to give our personal information and be cautious when entering chat rooms.

A large amount of people choose to shop online

To stay safe, there are a few things to keep in mind.

  • Make sure that the website has a good reputation. If it is a site that does a great amount of business, it is normally safe.
  • When paying, make sure that there is a secure symbol on the screen. This usually is in the form of a tiny padlock on the screen’s bottom right corner.
  • Use common sense. If a deal seems too good, is probably is a scam. Use caution. If something seems odd, perhaps it is wise to suspend the purchase.
  • Examine the company and make sure that they provide a correct address.

Online Office Security

It is essential to educate the entire office as to the proper ways to keep secure online. The computer systems must be kept updated just like at home. There are Acts that have been passed to make sure that the IT Department complies to assure that employees are protected, business information is displayed to the public in the correct manner, and customer information is encrypted.

Securing Other Devices

Besides a computer, most people use mobile phones. With all of the recent technology, these are very similar to tiny computers. Here are a few ways to keep them secure.

  • Do not keep a phone out in the open. This will make it easy to steal.
  • Tag the device so that if it is stolen, it can be more easily recovered.
  • Use the security that is built in. Most phones have a way to lock the keypad.
  • Register the device so that it can be reported lost more easily. This also will help for speedier recovery.
  • Keep track of serial numbers.
  • Insure the phone.
  • Do not use unsecured networks.
  • Be smart. Try to avoid storing too much personal information on the phone. When antivirus software becomes available, use it.

As phones become more and more complicated, they also open a large area that hackers can enter and cause damage.

When Security Fails

If there has been a damage or loss of data or a device, try to remain calm. Make a list of what is missing. If a network was attacked, establish what damage was done and who it will affect.

Fix the security lapse. If the system was infected with a virus, run a scan and do updates. IT Professionals will need to solve the problem. After a problem arises, the staff should be informed. Contact the insurance company if the device is covered. In extreme cases, the police should be notified.

These are a few essential internet safety tips. Following them should alleviate many future headaches.